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It’s the weekend, and an 11-year-old is bored, so she messages her friend to hang out. Late on a school night, a 14-year-old waited too long to start his homework. He opens his laptop to begin. The day after graduation, a 17-year-old sits alone, thinking about who she wants to be when she starts college in the fall and how her life will unfold.
These experiences may...
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Dopamine sites play with the notion that much of the pleasure of an indulgence comes from the anticipation of it.
In behavioral economic terms, imaginary purchases offer anticipatory utility — the good feeling generated by expecting something. That can equal or even exceed the delight of a thing actually happening, known as the experience utility. It can...
One of the responsibilities of the APS president is to design plenaries for the annual convention. The topics I’ve chosen have just been published, and over the next few columns I want to share some of my thinking on why I selected them. One of...
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Talking about yourself feels pleasurable, and there’s science to back that up, says Leslie John, a professor of business administration at Harvard Business School and author of the book Revealing. She points to experiments conducted by psychologists Diana ...
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