PING’s G440 K driver refines the brand’s most forgiving design with higher MOI, adjustable weighting, added ball speed, and a clearer approach to performance.

Forgiveness is...

There’s a universal question every OEM must face.

When you have a club that’s first team All-Conference, consensus All-American and a Heisman Trophy winner, what do you do when the clock strikes 12 and it’s time to release a new one?

Well, you could leave well enough alone and let it ride. However, other than Archie Griffin, no one has ever won two

COBRA’s new OPTM drivers challenge the industry’s obsession with MOI by introducing POI—an overlooked variable that may explain why some “forgiving” drivers still miss fairways.

Instead of leaning into a pervasive misunderstanding of MOI, COBRA is introducing a new concept that promises to deliver exactly what many golfers inaccurately assume they’re alread...

You step up to the first tee with your driver and make what feels like a solid swing. The ball launches high into the air, climbing and climbing, then stalls out and drops straight down. Then your playing partner makes an identical swing and the ball bores through the air far down the fairway. Your high-spin balloon ball just cost you serious distance.

The prob...

In what might be the biggest news the professional golf world has seen over the past couple of years, the PGA Tour announced a limited window for LIV players to return.

In a letter from CEO Brian Rolapp, the Tour f...