4K Shooters

Fujifilm continues to strengthen its large-format cinema ecosystem with the introduction of the FUJINON GF19-35mmT3.5 PZ OIS WR, a wide-angle power zoom lens developed specifically for the G Mount system. Joining the previously announced GF32-90mmT3.5 PZ OIS WR, the new lens delivers ultra-wide coverage while matching its companion in size, weight, gear placement, and handlin...

Recording high-quality audio outside a traditional studio often means carrying multiple devices, cables, and accessories. Hollyland aims to simplify that workflow with the new MELO P1, an integrated wireless recording system that combines a condenser microphone, smart audio mixer, wireless monitoring earphones, and remote control into a single portable package. Designed for m...

Nearly nine years after the RX10 IV debuted, Sony has officially introduced the RX10 V, bringing its flagship bridge camera into a new generation of imaging technology. Rather than reimagining the concept, Sony has modernized a platform that has long been favored by wildlife, sports, aviation, travel, and documentary photographers for its ability to cover an extraordinary foc...

Modern live productions are increasingly expected to deliver the visual quality associated with premium cinema while maintaining the reliability and efficiency of established broadcast workflows. Addressing that demand, ARRI has just introduced the ALEXA 35 Live Xtreme, a new live production configuration that combines the acclaimed image quality of the ALEXA 35 platform with...

Capturing high-speed outdoor action demands far more than simply pointing a camera at the subject. Unpredictable weather, difficult terrain, changing light, and limited opportunities for repeat takes require careful planning and equipment that can adapt quickly in the field. For a recent campaign introducing the Santa Cruz Nomad V7 mountain bike, filmmakers Paolo Concari and ...