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37 Frames Blog · Destination Weddings Japan

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A wedding is not a party. It contains a party, sometimes. There is music and food and people who stay longer than they planned. But calling a wedding a party is like calling a novel a book. Technically correct. Entirely insufficient.

What a wedding actually is depends on who you ask. And the answers, when you line them up, reveal something far more interesting than ...


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At some point, life becomes structured. Not all at once. It happens gradually, in increments so small you barely notice. A calendar fills. A routine forms. The spontaneous Tuesday becomes the scheduled Tuesday. The horizon outside the window is still there, but you stop looking at it because there is always something closer that needs your attention.

This is not a c...


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Nobody crosses an ocean empty-handed.

You know this, in a way. You know that people booked flights. You know they cleared their schedules, arranged cover at work, organised passports, packed suitcases, sat through long-haul connections. You know the logistics were real.

But the logistics are not what they carried. The logistics were just the container.

...

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Kosuge doesn’t appear on most people’s radar. Not wedding planners. Not travel editors. Not even most people who live in Yamanashi.

It’s a mountain village of about 700 residents, tucked into the northeastern corner of the prefecture where 95% of the land is forest. Ancient forest. Protected watershed within the Chichibu-Tama-Kai National Park, feeding the headwater...


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We used to speak at conferences all over the world regularly. Las Vegas, Shanghai, Italy and beyond. Maybe three or more times a year. Then the pandemic happened, everything went online for a while, events came back, and somewhere in between we just got booked. Constantly. For what feels like forever.

We always love giving back to the community. Guiding the next gen...


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