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Most people hear “customer retention” and immediately think customer service. That is not it. Great customer service is expected. It is the baseline. Retention is what you do above and beyond that baseline to give customers a reason to stay. You spend a tremendous amount of time filling the pipeline with new opportunities. But if […]

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There is a big difference between making a lot of sales calls and making a lot of effective sales calls. Most salespeople already know they need outbound calls in their process. That is not the debate. The nuance is this: volume only works when your outreach is relevant. If you are dialing for dollars with […]

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Losing a deal stinks.  Period! You put in the work. You had the conversations. You built a smart proposal. And then the renewal does not come back or the contract does not close. That moment can frustrate even the best salespeople. But here is the truth about the sales business. Not every deal closes. And […]

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