2dollar

Confirm they’ve landed at the right place. That means the headline, images, and copy should all clearly say what you do with absolutely no guessing. People first want to make sure they’re at the right website, so confirm it and get that out of the way. Forget headings like “Welcome!” and junk like that. That’s old. Say what you do, or better yet: People’s next thought is: Wha...

If a website audit flags protocol relative resource links, it’s pointing to URLs that leave out or . These links aren’t necessarily broken, but they leave the choice of protocol up to the page loading them. For external scripts, stylesheets, and images, my recommendation is straightforward: specify . Here’s why that matters and how to fix the issue.

Stuck trying to get to POOP? I made a cheat sheet. I’ve been using it and it helps. This printable Poople cheatsheet includes 590 starting words with step-by-step routes that reach POOP in one to five moves. Words are grouped by move count and alphabetized within each section, making it easy to find your current word and follow the path, changing just one letter at a time.