29Secrets

ILIA has always had a slightly different idea about what makeup should do. Born in Canada, the beauty brand blends makeup with skincare-minded ingredients, while keeping its formulas, packaging and approach rooted in a more thoughtful kind of beauty. Like its new Thru Line Waterproof Eyeliner, a pencil that gives our eyes a rich, smudge-resistant colour that stays put for (he...

By Mursal Rahman

After years of barely-there makeup and the seemingly endless reign of the clean girl aesthetic, colourful eyeshadow is finding its way back into our beauty routines. But rather than simply reaching for whatever shade catches their eye, makeup lovers on TikTok are taking a more strategic approach, choosing colours specifically designed to make their...

Part of an ongoing series of 29Secrets stories, taking a deep dive into the history of legendary beauty products and iconic fashion moments…

By Christopher Turner
Illustration by Michael Hak

Blue is everywhere. We wear it on our bodies, paint it on our walls and scroll past it on our screens, all without giv...

By Alison McGill

If you have never been one to conform to popular beauty standards, this is your time to shine. Pinterest has just released its very fascinating 2026 Beauty Trend Report (read it here), and it’s so encouraging to see that the...

Céline Dion’s remarkable return to the spotlight now includes a Barbie doll, and Mattel has chosen one of the most memorable moments of her career as its inspiration.

The toy company has unveiled a new Barbie Signature doll honouring the Canadian music icon, recreating the look she wore to the 1998 Academy Awards when she performed “My Heart Will Go On,” the sweepi...