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20/20 MONEY: 20/20 MONEY: The Business of Optometry
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You may feel diversified while quietly becoming more dependent on the exact same sources of wealth.
In this episode of 20/20 Money: The Business of Optometry, I explore concentration risk from two angles that practice owners often don't connect: what's happening inside an investment portfolio and what's happening on their personal balance sheet as their practice become...
What if one of the most familiar parts of your optometry practice is also one of the things most overdue for a rethink?
This week's episode of 20/20 Money: The Business of Optometry is a little different. After a few updates on what's ahead for the podcast—including upcoming guests, a potential optometry-owner ski meetup at Copper Mountain before IDOC...
If your practice has been using the same retirement plan for years simply because "it works," you may be leaving valuable planning opportunities on the table.
On this episode of 20/20 Money: The Business of Optometry, I'm joined by Jared Porter, co-founder of 401GO, for a practical conversation about how much the qualified retirement plan landscape ha...
Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed.
On this episode of 20/20 Money: The Business of Optometry, I'm joined by Jeremy Bono, Director of Optometry Marketing Services at IDOC, for a wide-ranging conversation about what effective marketing actually looks like inside an optometry practice.
What if the pressure to add specialty services is distracting you from the value already sitting inside your practice?
In this episode of 20/20 Money: The Business of Optometry, Adam is joined by Dr. Kyle Klute for a thought-provoking conversation about specialization, comprehensive eye care, and the growing pressure practice owners may feel to purchase new technology ...