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You’re in a reporting meeting. Meta says one thing. Google Analytics says another. Your sales pipeline tells a third story. And before the hour is up, the room has to decide whether to hold budget, cut spend, or shift dollars by channel.
Marketers have more measurement capability than ever, but struggle to answer the question that matters most: What is actually wor...
Some leadership changes feel like a shift in direction. This is the affirmation of one.
If you’ve worked with us for any length of time, you already know Carolyn Lodge. You may not always see her name on the deck or hear her voice in the room, but you’ve experienced her effect in how we work. In how projects move. In how teams stay f...