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McDonald's built a 515-page profile on one loyalty customer, predicted his next order, scored his odds of leaving at zero, and then lost him anyway.


Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.


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I break down what Toast's 2026 restaurant survey actually says about inflation, hiring, and pricing — and translates it for a business with fixed capacity instead of a dining room. If you don't know your current food cost or your real breakeven number, this is the episode to start with.


Real-world food truck training in about 10 minutes. Profit, pricing, fo...


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Every owner I coach wants to talk about menu, food cost, marketing. Those matter. But none of it matters if you can't legally park where your customers are.


Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.


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There is a graphic circulating on Facebook that claims to explain how to determine if you should do an event or not. Guess what it's garbage.


Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.


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Training employees can be a weakness for any employer, let alone a food truck.

Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.


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