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If you’re running ads on Amazon or Walmart right now, you already know the equation isn’t working the way it used to.
Costs are climbing. Click-through rates are softening. ROAS is harder to defend. And growth on your core marketplaces — the ones you’ve spent years building — is starting to flatten, even as your spend keeps going up.
The instinct is ...
If you’re judging your TikTok performance in a silo, you’re probably getting it wrong.
That was the through-line of a recent conversation we had with Alasdair McLean-Foreman, Founder and CEO of Teikametrics, on our podcast Human in the...
If you sell on Amazon, you already know the pressure of maintaining or growing profitability year over year.
Revenue can be up. Ad-attributed sales can look healthy. ROAS might even look acceptable.
And yet profitability still feels harder to defend every quarter.
That disconnect is what frustrates so many marketplace teams. From the outside, the...
A companion piece to the latest episode of Human in the Loop, the podcast where we argue about how much of the loop...