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Naming fundraising campaigns is harder than it looks
Naming a fundraising campaign is its own kind of pressure.
You have big goals, many audiences, and a room full of strong opinions. The name has to last for years, sit next to the institutional brand, sound natural in a board meeting, and still feel fresh in an anthem video.
That is a ...
Over the course of my career and the countless planning conversations that I’ve had with fundraising colleagues and development partners, one particular consideration always gets brought up: “Are we asking too much of our donors? Do they need a break? Do our supporters have ‘donor fatigue’?”
If this sentiment feels both right and wrong to you at the same time, you’...
Stories shape identities, create emotional connections, and build legacies. The most effective campaigns don’t just share facts; they craft narratives that transform organizations into movements, donors into believers, and moments into myths.
Legendary momentsDefining events create powerful narratives. Whether it’s a historic milestone, a ground...
Every interaction with a donor carries a choice: treat giving as a transaction or nurture it as part of a shared story.
Traditional fundraising often measures success by the amount of money raised. Transformational fundraising examines the relationship and how deeply donors identify with the mission they support.
From Transaction to Transformation</st...| Intro: The 10x Fundraising Shift Nonprofits often equate growth with doing more. More campaigns, more messages, more urgency. Yet lasting growth rarely comes from addition. More often, it stems from a lack of focus. Inspired by 10x Is Easier Than 2x by ... |
