AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. class="cta_button" href="https://www.hubspot.com/cs/ci/?pg=887c58e0-5bc7-4fe2-8ea4-7a360452eaaf&pid=53...

Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and credibility.

When I first meet with a potential client, I'll often hear: "The website is fine, it just needs to be optimized for visibility." Then I visit the site and, as soon as the homepage loads, I see that’s not qui...

I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of.

Six HubSpotters share some of th...

At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it's no wonder this channel remains one ...

Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.

This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more important than ever; authenticity, even if it means you’re a...