HubSpot - Marketing Blog

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind it.

If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on...

As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands increase, many teams are actively seeking alternatives to Profound AI.

A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some, health information or payment data, too.

Knowing how to rank in search engines and how to rank in AI search results are two different games now.