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Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.


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By Lisa Heay, Vice President of Business Operations at Heinz Marketing

Last month I wrote about what marketing shou...


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Most B2B marketing departments today are designed to make selling more necessary.

Peter Drucker would not have been impressed.

In The Practice of Management (1954), Drucker argued that because the purpose of a business is to create a customer, every business has “two—and only these two—basic functions: marketing and innovation.” He also insiste...


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Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.


Read full story