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While some mobile games in the market leaned into the Halloween festivities this year with spooky collaborations, others continued to innovate with deep meta-systems and surprising new monetization models. Established giants continue to deepen their player engagement through user-generated content (UGC), and we saw sophisticated live operations (LiveOps) come into play throug...
In today’s hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events.
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The post AI Enhancements, Interactive Ads, and Other Trends From Liftoff’s 2025 Mobile Ad Creative Index appeared first on href="https://www.gamerefinery.com" target="_blank" rel="noopener ugc n...
September saw a significant platform evolution from Roblox and a series of notable launches and events from leading titles. User-generated content (UGC) and time-limited events are emerging as popular strategies for mobile games, while new movements from publishers...
