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Title: andreahill.today | Business
I just had a conversation with a client that captures a misunderstanding I run into constantly with small business owners, and it's costing them more than most of them realize.
My team writes content for the client’s website every week. We publish consistently, and we've been building toward a specific goal: content that AI search engines can find, understand, a...
One of the reasons trade shows are so instructive is that they compress market dynamics into a time-bound, physical space. For a few days, market elements that usually play out at a distance from one another show up in the same building. Buyers, sellers, educators, service providers, logistics teams, security, food service, m...
Every couple of years, McKinsey does one of these surveys where they ask big investors (the kind managing billion-dollar portfolios) what makes a company attractive. And every time, the answers reveal more about the state of business than just “what investors are looking for.” They tell us where business owners and executives should be aiming their attention.
Th...
Once again, something completely unrelated to business has me thinking about employee motivation. This morning I was reading about conditional regard—a parenting concept in psychology that describes what happens when children feel valued only if they behave, perform, or achieve in specific ways. At first, conditional regard can look like a powerful motivator. Parents s...
Bla bla bla bla bla bla bla. Bla-bla-bla. Bla-bla. Blech.
It cost me nothing to post that (well, possibly a little pride).
In a discussion with other marketers yesterday about whether or not there is still a place for print marketing, one observation stood out: when a company commits to print, they tend to think harder, more strategically, about what they're pro...